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I’ll pay for 10 hotels to try Google Advertising…
[Important: This is time-sensitive - I can only provide this to the first 10 hotels that apply at the bottom of this post] I just posted about the future of web ads, and want you to try this for your...
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Digital Down Day is tomorrow (Do something offline to serve your customers)
Tomorrow (Friday) is Digital Down Day. Those of us who are constantly plugged in are taking a day to unplug and go offline. This includes myself and my team – we won’t be around. Tony Sheih of Zappos...
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Hotel Soap is Helping Hotels Fight Poverty [News Release]
Josiah’s note: We’re putting this through the newswires now, but I wanted you – our Shakers – to be the first to know…. — Soap Hope Partners with Josiah Mackenzie to Distribute Poverty-Fighting...
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The all-new Guide to Hotel Marketing Ideas is here
If you need a list of all the best marketing opportunities in one place, look no further than The Savvy Guide to Hotel Marketing Ideas. It’s a compilation of over 1,000 of the best marketing...
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Why I chose ReviewPro (and you should, too)
Today, I’ll begin working with ReviewPro hotel reputation management to help hotels profit from listening to their guests and customers. My role will be to analyze the industry and educate through...
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EyeforTravel’s Customer Centric Strategies in Travel conference
When I shared 16 ways we could improve travel conferences, I received a lot of requests for specific event recommendations. At the top of my list heading into 2011 is EyeforTravel’s Customer Centric...
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Five hotel marketing themes I will champion in 2011
Thanks to Scott Ginsberg and others, I’ve been impressed with the value of having a few core ideas to “champion” in everything I do. Here’s the five themes that will be infused into my work in 2011:...
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Special report: Introduction to Social CRM for Travel
Today I’m pleased to announce a special report in collaboration with Jacob Morgan and Connie Chan of Chess Media Group: An Introduction to Social CRM for Travel In it, you’ll find answers to: What is...
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Free class this week: Best practices in social publishing
I’ve always been a strong advocate of adopting a publisher’s mindset as a key ingredient in the recipe for hotel marketing success. Because of this, I’m delighted to let you know about a free online...
View ArticleSimplifying and EyeForTravel Announce New Awards for Social Media Excellence...
Today I’m pleased to announce our participation in a joint project with Simplifying and EyeForTravel to identify and reward the most engaging hotel brands in social media. You can see the details in...
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